5 Expert Tips For Optimizing Your Website’s Homepage

Think of your website’s homepage as your business’ virtual storefront. You want it to stand out, look great, and be helpful to your customers. In this article, we’re going to outline how you can ensure you have a great homepage that can help you build trust, give a great first impression of your company, and earn you more sales.

Let’s get started.

Choose your target keywords carefully (and be wary of cannibalization)

Targeting the right keywords on your homepage is vital to boosting your search engine optimization (SEO), drawing in the right web traffic, and ultimately securing more sales. You want to be sure that your homepage is targeting the keywords that your audience is searching for!

To conduct keyword research, start by coming up with a list of words or phrases relevant to your business. You can then plug them into a keyword research tool like Google Keyword Planner.

Google will then provide you with a list of topics that people are searching for, along with their average monthly search volumes. Weaving some of these keywords into your homepage copy can help you to increase your visibility on relevant search engine results pages.

Just keep in mind that you want to avoid keyword cannibalization. If you have multiple web pages that are targeting the same keywords, Google will struggle to work out which is the most suitable for certain queries. This will then lower your chances of ranking at all. This is a common SEO mistake, but one you’ll definitely want to avoid.

Read More: https://www.joomdev.com/blog/entry/optimizing-your-website-homepage

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Last modified on Wednesday, 16 June 2021 06:26